Business

This course introduces business analytics and highlights its important role in analyzing and reporting data to inform strategic decision making. Students will use current technology and software to implement and apply basic analytical concepts to collect, clean, analyze, interpret, and communicate relevant data findings and engage in fact-based assessment and management.

An analysis of individual and work group characteristics and those organizational factors which allow an organization to be managed more effectively. Topics include management theory and function, motivation and reward systems, and leadership practice, with a major emphasis on business ethics and ethical decision-making.

The purpose of this course is to provide students with the vocabulary needed to understand information systems, and the skills necessary to use such systems to support business activities. The course also explores how information technology helps to achieve competitive advantage and improve decision making across business processes. Features of spreadsheets, databases, and other appropriate software will be used.

An introduction to the principles, institutions, and techniques associated with the distribution of goods and services from the producer to the consumer.

An examination of the social media marketing tools that can be used to engage with customers through integrated marketing communications channels. This course provides the knowledge and insights required to establish objectives and strategies, properly select and integrate social media platforms to engage consumers, and monitor and measure the results of these efforts. Topics will also explore the integration of other digital marketing tools such as search engine optimization, business-to-business digital marketing, and mobile marketing.