MBA-674: Marketing Analytics: Turning Data into Insights

Credits 1.5
Instructional Method
LEC

This course equips students with the tools and techniques needed to leverage data for effective marketing decision-making. Through practical examples, case studies, and hands-on projects, students will gain the skills to collect, analyze, and interpret marketing data, applying their insights to real-world scenarios.

 

Required Prerequisites

Basics of Quantitative Analysis waiver course or recent statistics course